Above are the Mood-Boards for Western Digital’s new WDTV Device Promo. We were asked to do a 30 second Promo piece. I was to come up with all creative, designs, dynamics, and animation. I have about three weeks to get this project done by myself. So far I have cleaned up all OBJ import from 3ds MAX to Cinema 4D. Set up the Thinking Particle system with Expresso. This project I am planning on combining real 3D with Trapcode Particular. So far, I am on schedule!
Recently, I saw a lot of design humor surrounds the “Font Book”.I did not realize a colleague of mine has the book sitting on her desk until today. With some free time on hand in the office, took some pictures of my beautiful colleague and performed a quick 5 minutes Photoshop magic. I added them to my daily-oh-so-famous-knarfa-chain-mail to my fellow designers…
Above is our company’s Facebook iFrame application and layout.We decided to set the piece in an overall fantasy camp ground theme. The grass and slogan are done in Cinema 4D, I haven’t touch fur/hair in a while, and the texturing took some time, but the result came out quite well.
Above is a quick turn around comp for Toyota Corolla. It’s really hard to explain our vision of functionality through words, while making an anamatic is out of the question. I personality believe more comp is needed to support our intense vision, and this comp is just a draft example of mood and feel and I can continue refine more usability of the site after that is locked in. but…
Above are works in progress for Toyota Corolla, just some simple ideas in my head that relates to the color, mood, and feel of the site. Personally, I like the second one more, because the composition gave depth and everything feels like one piece.
Old Navy launched the March collection called, Pattern Play. This is the 15 second online pre-roll I did for them. I kept the look and feel the same as their March advertisements, and their newly launched webisode site done by us.
Thursday the 7th, we had our TBG State of the Buddies 2008. I had to put together a quick 1 minute reel of some of our moGraph and design highlights for 2007. Funny thing is, 98.5% of them are all my projects. It’s like making a rough cut of my own reel. I only had 6 hours to work on this, and ran out of time at the end. I reversed the video and broke it up with SciFi branding. The dude at the end is my Art Director, Ron Ravelo. This piece was shown internally for our creative part of presentation.
This is a continuation from the last campaign. With the experience from before, this run only took a day to do. I eliminated the 3D textures, I found it unnecessary, the only purpose it served before was to add depth when the camera trucks out. I think the environment air fuzzicles took care of that illusion. By using RE:VisionFX ReelSmart Motion Blur, I also cut the render time in half. But this time I added DOF for a more realistic feel of the overall piece.
A video sneak peek to Old Navy Pre-Spring season clothing ad on CW.com Gossip Girls, client gave us a series of photographs and we were to make a 15 seconds video. I kept the intro logo transition modernized-retro, and the elegant parallax layers for the interior photographs. The added textures, lighting, and environment particles successfully convey the 3D illusion. The rendering time for this project took up most of the timeline. LOL! We really need a render farm at work, using my Dell workstation without Gridiron Nucleo Pro for over night rendering is just a huge headache.
Above are the Comps for Toyota whyhighlander.com. It consist 95% video components with a site buddy. We ran into a few major issues with how heavy the site will be, as there are six 1000 x 500 two minutes plus each, video sections. The client is a pleasure to work with, there is defenitily a huge difference between a creative experienced client vs a business oriented client. I kept the site simple and elegant, as client requested, also for the demographic of the majority viewers.
WDTV
