October 17th, 2007

Above is the final storyboard for Motorola Q’s demo DVD. It is a training DVD retails give out to customers for easier and better learning. We ran into a few issues of DVD authoring which would unable the DVD to be compatible with DVD player and DVD-ROM, while embedding links to print PDF documents directly from the DVD. I ended up embedding a Video_TS and Flash version on the same disc along with an autorun document, since the DVD is PC only. The project is done with venetian blind transition effect, 3D stroke, and Particular.
October 16th, 2007

Isobot is Tomy Toys’s new intelligent Xmas toy this year. We were asked to design the pre-launch press DVD kit. Above is the final title storyboard. I wish I could do more, but with a 3 day tight deadline, I am satisfied with the result. To keep the title simple yet eye catching, we ended up utilizing the most basic After Effect’s DOF, simple 3D space camera movement, and subtle particular “fuzzicles.”
October 15th, 2007

Wicked has asked us to redesign their US website, the target audience would varied from the young fanatics to the older web browsing challenged group. I have given the design a complicated and heavy texture with a simple prominent navigation. I kept a consistent Victorian/Theater/Harry Potter look throughout the whole site. The client asked us to keep the darkness of the whole show but emphasize the beautiful friendship between the two witches. To keep the overall asymmetric feel of the show, I came up with the above final comps. Which is approved and will be live by OCT. 31st.
Launch the site here
October 14th, 2007




Tonight me and a few buddies went down to a digital design tournament in Hollywood. I really like the whole concept and idea of design battle, but the event was a disappointment. I expected the judges to tear up the contestants with constructed criticisms, but instead they all said the same things which went something like this: “yeah…umm…I really like all of the stuff, they are efficient and I enjoy watching them work, but umm..this one..and that one….(which we have no idea which one they refer to)…so I am going to have to go with this one!”
I also expected people dancing, but we were the only people there moving our hips. But overall, props to all who were on stage competing; it takes a certain kind of courage to perform design in public. It also requires a new level of concentration and efficiency to bust out what they did within such short period of time.
October 12th, 2007

NBC Universal has asked us to reDesign their B2B digital media online portal. Each property would have its own video introduction highlights. We kept the science fiction universe floating cubes scheme throughout the whole site. Above is the final storyboard for Scifi.com section interstitial.
Launch the site Here
October 10th, 2007
Welcome to the first blog on my own server. Thank you, to all who helped me made the smooth transition. This blog will consist of my life in design, art, architecture, and the emotions that impact my perspective.
Enjoy~